Pasea Turismo Incluyente

Foment and promote the social inclusion and the access torecreation leisure and tourism for people with disability.

About the project

Title: Pasea Turismo Incluyente

Type of work: Design of services/Web/App

Date: 2015-2017

Category: Thesis project / Entrepreneurship

‍

Pasea Turismo Incluyente is a project whose main goal is to promote social inclusion and autonomy for tourists with motor disabilities by providing them with the confidence, safety, and certainty that they will beable to find services and tourist destinations that are fully accessible to them in order to complete their adventure.

Pasea arose from the guidelines of the subject Design of high complexity systems, and it evolved into a thesis project for the EDINBA(Escuela de Diseno del Instituto Nacional de Belles Artes / School of Design ofthe National Institute of Fine Arts), and then it left the classrooms and became an entrepreneurship.

Mariana Aleman, Citlalli Del Moral, Rosa Colunga, and Mariana Gutierrez collaborated on this project.

‍

What is Pasea?

Pasea Turismo Incluyente is a system of travel services and infrastructures for people with disabilities that will initially be implemented in Mexico City's historic centre but will later be adaptable to other parts ofthe country, all with the goal of encouraging and promoting people with disabilities' access to leisure and recreation. It will initially focus on motor disabilities but will later expand to include all types of disabilities.

This system was created after a thorough examination of the issues surrounding the historic center, mobility, social inclusion, tourism in Mexico, and people with disabilities. The project is made up of six main elements that work together to improve the experience of disabled tourists,with four phases planned for implementation.

‍

‍

Elements of the system

Style guide // Branding

To summarize in a style guide, it allows us to make the system's elements recognized and standardize the contents and visuals across other platforms.

Distintivo I // Certification protocol

It is a mark of guarantee and quality in accessibility that seeks to assess the degrees of accessibility in buildings and tourism services so that it can serve as a credible reference for disabled tourists, promoting the improvement and implementation of modifications in these locations.

App mobile // Directory

Pasea program has a mobile app that provides remote and comfortable access to sites and touristic services that are adapted to the needs of people with disabilities. It also allows the user to provide feedback on how accessible the places they visit are.

Digital strategy // social media campaign

A social media campaign based on the notion of courageous traveler that aims to raise awareness of the program and serve as a forum for persons with disabilities to share their experiences with others.

Web site // Tours and itinerary

Site with the primary purpose of bringing the public and tourism services closer to the certification and program parts, as well as how they may participate.

‍

‍

The process to design Pasea

This project is the result of the final year of the Design degree at EDINBA in the subject "Design of high complexity systems"and as an integration project, which is why, with almost 10 months in the classroom and almost a year outside, it was possible to conduct a thorough and extensive investigation into the problems and main actors in the historic center, how they interact, and where design opportunities might exist, taking into account the designer as a specialist and strategist.

Observation, documental and field research, combined with environmental analysis, were crucial in determining the related needs with mobility, lack of inclusion, and tourism in the historic center, allowing us to identify the total absence of touristic services in the historic center for people with disabilities, which was our main problem to solve.

Following the delimitation of the context surrounding motor disability, we focused on establishing the final user, using the technic person profile, and conducting a brainstorming session with all of the information gathered in order to generate proposed solutions and see how these proposals interacted to create our final system.

Once we had a shared vision of the experience we wanted to provide to the user through the system elements, we divided the team into expertise areas to develop these elements, while maintaining communication and collaboration between team members, with the goal of developing a unified proposal, which we validated using the social business model canvas.

‍

Challenge of the design

One of the main challenges we faced during the design of Pasea was that none of the team members had a disability or any experience working with someone who did. As a result, in order to avoid a design based on assumptions, it was essential for the team to get closer to the user in orderto develop empathy and truly understand their needs, as well as to join associations and attend conferences about the topic, which allowed us to learn about new discoveries about the topic.

Another big challenge that we faced was to generate a proposal that fulfilled with the 3 keys of the design cantered in the user byIDEO (desirability, feasibility and viability), which took us to research more about business models, companies and project implementations, which it influenced that Pasea changed the approach about being a governmental project to a social entrepreneurship , and also, that some elements of the system change or modify their importance during the develop of the project.

Pasea outside the classroom

After being developed inside the rooms of EDINBA, Pasea had the opportunity of going outside the classroom and keep growing outside the scholar environment, present in the scenary of disruptive Fest and in the National Week of the entrepernour 2026, and winning the following awards and recognitions:

• Fondo SaberCreativo CDMX, 2016 // Final Project
• Desfio Ideas de Impacto, Socialab Mexico, 2016 // 1st place
• 7th Encuentro BID Enseñanza y Diseño, Spain 2017 // Specialmention in the category “Design for all people”
• 9thNational Design Biennial, Mexico 2017 // Special mention in the studentcategory

‍